Manulife New Product Challenge

Registration opens November 24, 2017

The Behavioural Economics in Action at Rotman (BEAR) research centre is excited to announce that we will be hosting the second annual Manulife New Product Challenge competition this winter, with a GRAND PRIZE of $10,000.

This is a great opportunity for students to test out potential business ideas, refine their pitching skills, and network with industry professionals. ALL University of Toronto students currently enrolled in a degree program are encouraged to participate. This includes both full-time and part-time students, across all campuses.

In this competition, we’re looking for new and innovative ideas that will help consumers improve their personal wellbeing in the domain of self-control.

The Challenge:

  • In teams of 4 to 6 students, design a product (or service) concept in the domain of self-control. Example of problems you can address include: encouraging individuals to save more money, discouraging procrastination, encouraging healthy behaviours like exercising.
  • Then, develop a business plan and pitch around your concept. You will need to present evidence of production feasibility along with a tested, or testable prototype (a low-fidelity prototype is acceptable).

Dates to look out for:

November 24, 2017 Registration Opens
December 1, 2017 Information Session
January 18, 2018 Registration Closes
January 22, 2018 First round video submission due
January 26, 2018 Finalists are notified
January 29, 2018– February 15, 2018 Final Pitches

For more information, please visit our webpage

For reminder and updates on the challenge, join our mailing list here.

If you have any questions about the upcoming competition, please email Liz Kang (





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